The trend of mobile adoption continues to gain momentum and reached a critical mass at the end of 2016. Following the news that in 2015, sales of mobile devices overtook sales of desktop computers, it comes as little surprise that The London Telegraph reported that, for the first time ever, web pages were viewed more on mobile devices than on desktop computers.
What does this mean for you and your business? Quite simply, it means most of your online content is now accessed via a channel that is outdated. This can negatively impact the conversion rate of your website (visitor into customer). Until recently, most content had been published on websites optimized for desktop web browsers, with some mobile specific deployments. Like me, I am sure you have had your fair share of frustrating experiences trying to browse websites on your mobile device. Websites that just don't work... impossible to navigate, minute or exploded text that you are constantly pinching and swiping to make legible, action buttons that don't action! Argh!
Paradigm Shift: Responsive Design
This does not mean desktop is dead. On the contrary, it means the one size fits all approach to web design is dead. The term "responsive" has been coined for this new generation of websites. A responsive website is designed to "respond" or "adapt" to the device that is accessing it regardless of kind, size, operating system or location. This new design translates into better engagement of your website visitors, and ultimately improves your conversion rate and ROI on your digital ad spend.
Fathom it group can provide you with a free assessment of your current website. From there we can create a roadmap for deploying a new responsive website that will better engage your visitors, increase your conversion rate, improve your ROI and ultimately strengthen your brand . Book your free consultation now.
Reference: London Telegraph - Mobile Web Usage Overtakes Desktop For First Time